The Importance of Shopping Small this Holiday Season
In the U.S., small businesses are the backbone of local economies. For the last decade, they have provided a majority of the jobs and have positively impacted job growth in America. Small businesses directly impact their local economies by reinvesting within the region. In this entry of the Almanac we will highlight some of the many reasons why shopping small is important this Holiday Season and year round!
As previously mentioned shopping small, or shopping at small businesses, positively impacts one’s local area and neighbors. Small Business Saturday has passed this year, though the premise behind it has merit far beyond one day. Shopping small helps to ensure the money you invest in your area stays local. Additionally by stepping into a local establishment, you make a direct connection with those that run, own or even create the products found there. Honestly, what’s better than meeting the person behind some of your favorite products? You may even know these people from other avenues of your life.
Many towns in American have a Main Street that is lined with small businesses of all kinds. Not only do local entrepreneurs put a lot of time and effort into ensuring their curb appeal draws in customers; the physical store front in many cases is what makes your community so unique! Without these brick and mortar stores your main strip may look like a ghost town. Small business owners have a way of providing a personal touch that is not possible by shopping at most of the big box store. Many small business owners are ambitious and go the extra mile to ensure their customers are taken care of properly. After all, this is their livelihood we are talking about!
Lastly, shopping small simply makes you feel good! At the end of the day, you know you have directly supported a movement that is bigger than yourself. If you are able to get out and shop this Holiday Season, make your first few stops local. You won’t regret it! And remember, when you find that perfect gift, that truly one of a kind item that everyone is searching for this Holiday Season, don’t forget to share your experience with others. Word of mouth goes a long way to help spread the message of shopping small!
Don’t forget that there are always way to show your support without spending money too. Follow your local small businesses on social media and be sure to like, comment and share any and everything they post. Though it may seem small to you, these simple acts have the potential to reach hundreds of new customers for your local small shops!
If you would like to support Ammonoosuc Goods you can find us in three retail locations in Woodsville, NH. We offer most of our products at Windsor Ln, An Affair to Remember, and Gather Together Cafe. Or purchase on our website at ammonoosucgoods.com. Merry Christmas and Happy Holidays!
Co-founder of Ammonoosuc Goods